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to improve Web site locations or online store in search results the search engines like Google, etc.
Web Validation Implementation Analysis - common errors and problems
Optimization of website testing and optimization = higher revenues
The procedure is simple but requires a lot of experience and accuracy:
To begin, you should create a common starting point of reference for yourself and all your company's Web site = thorough analysis using web analytics tools
Summary, with this main findings and recommendations
reporting data that are already implemented in Analytics
competitive analysis
user testing
recommendation
Recommendation - Purchase
When analyzing your site, use the classic example of buying - sources
which are - paid site, etc.?
what are the best landing pages?
what are the top paths to product pages - internal search, etc.?
how many of them will come back ?
Setting the tracking code - a string XXXXX-YY is the number Analytics account profile
Identifier site has two characters X (UA-XXXXX-YY) and Y (UA-XXXXX-YY)
structure set
www.xxxxx/produkt/sluzby.html?tag=X "?" Where: URL is a represents own site URL tag is variable, web analytics tool
- X is a unique dynamic = name for a specific campaign
During the analysis we are able to:
Identification of unique visitors and their location, which is necessary for the successful launch of marketing campaigns.

Identification low performance pages and change the content / advertising to maximize profits.
- Calculation of Conversion Rate = "base" for web optimization
Google Analytics is a popular program used to generate statistics about web traffic and marketing effectiveness.
Google supports frames and iframes to the extent that it can. Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. In this model, one page displays only one URL. Pages that use frames or iframes display several URLs (one for each frame) within a single page, how your site appears in the Google search results.